The company that acquired the advertising agency’s services behind the controversial ‘Gil Tulog’ signage apologized after their marketing gimmick received backlash.
In a statement, Supplement brand Wellspring said that they didn’t intend to make fun of former Senate President Gil Puyat Sr, saying that the advertising was only a ‘wordplay’ to “promote the importance of sleep.”
The company that sells melatonin supplements recognized the insensitivity of its advertisement campaign.
“We deeply apologize to the family of the late Sen. Gil Puyat for the harm and offense that the campaign has caused them. Rest assured that there was no intent to besmirch and disrespect his legacy,” the statement read.
“We also would like to extend our sincerest apology to Makati City Mayor Abby Binay and the people of Makati for this misstep,” they added.
Meanwhile, the family of the late senate president filed a complaint against the ad agency behind the campaign.
According to them, “Gigil Advertising Agency’ was also suspended in the past because of their campaigns.
“We want Gigil Advertising Agency to be suspended or banned from your council. They have made several ads, when they have been suspended in the past,” the complaint filed by the Puyat family read.
Gigil was a multi-awarded advertising agency and worked with several big brands.