Comedian Vice Ganda apologized to Anne Curtis after his joke almost jeopardized the latter’s endorsement deal with Jollibee.
On January 20, 2024, Vice and Anne exchanged jokes on It’s Showtime when the former tricked the actress into uttering the line of McDonald’s.
“Sabihin mo nga, ‘Nice, ganda,'” said Vice.
Anne repeated the words, but the actress suddenly realized that she had spoken the line of their competitor’s brand.
Vice’s actions received criticism, especially among the netizens who were aware of how product endorsement works.
“It’s an honest mistake on Anne’s part, so Jollibee shouldn’t take it against her. Vice, on the other hand.. should know better than to play around with her friend’s endorsements. Those are multimillion contracts and very specific as to what their talent can or cannot do for the duration of their engagement,” a netizen said.
“And knowing Jollibee as a corporation, nothing gets past them so Anne’s reaction wasn’t surprising. So unprofessional of Vice to shrug it off with “hindi yan”. It’s not OA to call her out because it’s her friend who will bear the brunt of her callousness. Regardless if Jollibee will take any action or not, putting your friend in such distress is terrible and no amount of laughs can justify it,” they added.
Meanwhile, Vice made a public apology on Twitter.
“Ang kj mo! Ok yan para trending! Chozzz!!! But yes it was lapse of judgement. It was our usual “brandagulan” moment na late nya narealize so nasabi nya ung tagline ng di nya namalayan. I apologized to her And pinagtawanan n lng namin. Our sisterhood will always be Nice Ganda!” he said.
“No. At times i dont think enough. Sa kagustuhan kong magpatawa bira ako ng bira kaya minsan sablay. Sometimes i hate myself. Pero ganun talaga sa comedy man o sa real life talagang hit and miss. And we’ll just have to try again,” he added.