A marketing practitioner explained why ‘E.A.T’ led the noontime show contest on July 1 against their competitors Eat Bulaga and It’s Showtime.
In a Facebook post, Joey Garcia said that despite changing its title, ‘E.A.T’ hosts Tito Sotto, Vic Sotto, Joey de Leon, and other ‘Legit Dabarkads’ already established their own fanbase and identity that would help them to get a higher reach than other noontime shows.
He also explained that TVJ’s noontime show’s target audience was broader than their longest competitor, ‘It’s Showtime.’
“TVJ – Legit Dabarkads – Typical Pinoy Family; CLASS ABCDE; with heavy on CDE; typical bakya market with stronghold to BabyBoomer – to GenX market; — Family oriented — nostalgic; acceptance of modern family dynamics but no overboarding. Interms of production, tama lang walang too much effort and hosting is just wholesome with a bit of being pilyo at oang aasar; typical family kulitan.” said Garcia.
“SHOWTIME – lahat ng sobra na hjndi gagawin ng LEGIT TVJ they are ready to do it; but No nostalgia; same market segments but will definitely risk of doing “it” just to offer something different. Gets? Production is heavy a typical abscbn quality — imagery is very good; kulitan is the typical friends; a modern one.” he added.
Garcia also believed that the rebranded version of Eat Bulaga was struggling in the popularity contest because of having an ‘identity crisis.’
“EAT BULAGA (new) – positioning wise, delikado na; will naturally die down; identify crisis; they don’t own the name in the true sense; lalo na ngayon na may Legit Dabarkads; marketable? Numbers won’t lie! — nakakalito hindi na nila alam ang nangyayari,” he stated.
As of writing Garcia’s post already reached thousands of shares online.