GMA Network CEO Felipe Gozon expressed confidence that ‘It’s Showtime’ will get higher ratings under their channel GTV.
During a media conference on June 30, 2023, Gozon said that the higher reach of GMA would help the Kapamilya noontime show get a higher audience around the Philippines.
“Sa aking pananaw, ang pinagsamang skills, expertise, experience and resources ng ABS at GMA can be characterized as very formidable. Dahil malawak ang analog at digital reach at malinaw ang signal at reception ng GTV, malamang na hindi lamang ma-maintain ng Showtime ang mataas na rating nito kung hindi baka tumaas pa,” Gozon said.
He’s also expecting more collaboration between them and ABS-CBN.
“Nag-uusap kame ni Mark at ni Carlo bago tayo umupo rito at sa tingin ko sa darating na panahon, mayroon pang magiging collaboration between GMA and ABS that will be mutually beneficial and rewarding for both of us,” the businessman stated.
However, despite the extravagant production prepared by GMA and ABS-CBN on July 1, 2023, for their noontime show, TV5’s ‘E.A.T’ still led the rating contest, gaining an 8.4% rating versus 4% achieved by ‘It’s Showtime.’
Observers believed that TV5 should not be confident, saying that the competition between the two noontime shows would only be determined in the long-term.