Celebrity pediatrician and content creator Dr. Richard Mata believed that there was a reason why a popular brand of powdered drink decided to pursue getting Filipin pole-vaulter EJ Obiena as an endorser instead of two-time Olympic gold medalist Carlos Yulo.
In his Facebook post, Dr. Richard said that the decision of the said brand was based on their target market, which consisted of parents.
“Bakit hindi si Carlos Yulo? Netizens, nagtanong sa pagkilala ng MILO kay EJ Obiena,” said Dr. Mata.
“Answer: Dahil alam ng Milo na ang bumibili ng Milo ay mga Nanay hindi mga girlfriends,” he added.
The doctor might be referring to Carlos’ girlfriend, Chloe San Jose, who answered back to her boyfriend’s parents several times and even declared that she would end the cycle of ‘utang na loob’ culture.
It can be recalled that Carlos was currently facing controversy for publicly accusing his parents of pocketing the cash incentives he won in his past competitions.
However, Yulo’s parents denied the allegations and even explained that they used the money not for their own gain but to secure Carlos’ future.
Meanwhile, EJ was enjoying a positive image because of his attitude.
Despite not winning a medal, EJ was recognized by the said brand and even organized a homecoming for him.