E.A.T host Joey de Leon proudly shared that they’re still the ‘king’ of noontime shows after being number one again in last weekend’s rating contest.
In his Instagram post, Joey was noticeably becoming more competitive as he posted the rating achieved by E.A.T last July 22.
According to Nielsen NUTAM overnight ratings, E.A.T gained 4.94% last Saturday, topping its competitors Eat Bulaga and It’s Showtime.
Joey, known for taking swipes against their competitors, made another message that could be addressed to Eat Bulaga.
“Gumawa hindi gumaya! Lumiha hindi kamukha!” said Joey.
It can be recalled that EAT’s closest competitor, Eat Bulaga, had been accused of trying to imitate some of the ideas from its former creative team, who left with the Dabarkads on May 31, 2023.
However, TAPE Inc., the production company behind Eat Bulaga, argued that they legally owned the trademark of the show’s title and its segments.
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The competition between the two shows became stiffer after Eat Bulaga surpassed the rating of EAT for one day on July 19.
Several observers believed that EAT was not supposed to introduce their new segment ‘Gimme 5: Laro ng mga Henyo,’ its own variant of Pinoy Henyo, on July 20, but was forced to show it to prevent Eat Bulaga from maintaining its high rating.